now has many people in the business process in order to avoid some business risk, are often choose a safe way to join, for entrepreneurs, to join the brand of choice is a crucial link.
the franchise is the world recognized the success rate of considerable business, the project manager and project franchisees are great benefits, as people have to join the project investment willingness and enthusiasm in the market and screening of dragons and fishes jumbled together to select the ideal feel very confused, what should the area from which to examine and judge a one of the merits of the project? Global network of experts believe that, in fact, the choice of franchising project is just another business opportunity to determine the need to join the project is still the usual business common sense. In order to reduce the risk of joining, you can judge and choose from four aspects of the project:
One of the
l. on the project to be selected in the industry development prospects and growth space to determine. In general, the choice is in the growth phase of the project is ideal, the market growth is not, is an important indicator to determine the future of the industry. When the market demand increases, the most favorable for franchisees. Entry into the mature period of the project is generally more secure, the higher the cost of joining, adding conditions are more stringent, join the network may also be more saturated, with more marketing activities. Choose the competition has been very intense industry or format, should focus on core economic strength, management level, enterprise scale and unique advantage.
2. understand the history and scale of the proposed project. According to the conventional project, the long history, many manufacturers to join the system, will be more mature; the newly created project risk is relatively large, but does not mean you can’t join.
3. consulting to relevant institutions.
in the initial selection of the project and the industry, it is necessary to relevant government agencies, industry organizations and franchise consultancy and advisory, to listen to their project’s industry, a specific project and enterprise views and judgments.
two, to evaluate the
leader, mainly from the following aspects
1. understand the basic situation of the leader. As a leader, registered trademark and patent provided by the leader of the background, qualifications, management team, economic strength, franchise investment, to do the preparatory work, the pilot franchise operation, the number and distribution of location, store development planning. In the formal signing and leader of at least 10 days before the leader to ask for documents to open champion.
2. access to existing franchisees.
existing franchisees about the leader and project is deep, it is important to listen to their views. Therefore, should be more access to some existing franchisees, listen to their the passions and helps to deepen our understanding of the sour, sweet, bitter, hot, and an understanding of the project.