ice cream franchise in the market is very popular, if you are also attracted by the business opportunities, then choose to learn business plan is a good start. For the novice, in order to have a good start, we must continue to learn how to operate, less detours.
step / method location
is generally suitable for an ice cream chain stores are: Commercial Street, shopping malls, supermarkets, schools nearby (distance school less than 1000 meters), the campus, bars, office buildings, gas station, airport, train station, subway stations and other places.
market positioning and target customer groups age, gender, ice cream taste, consumer psychology and cultural background.
age: the age distribution of the main customer groups in the age of 12 -35 years, due to the different needs of each part of the population, so the need for segmentation. People aged 12 -18 years old on the cheap and good taste of ice cream interest; people aged 18 -25 years old for new, but the price of less than 50 yuan in the interest of ice cream; 25 -35 years old people interested in good taste, strong brand of ice cream.
gender positioning: due to a large proportion of female customers in the main customer base, so the taste of ice cream with chocolate, strawberry, blueberry, cream, vanilla, West Point, flowers.
taste positioning: chocolate, strawberry taste is more suitable for people under the age of 25; blueberry, vanilla flavor is more suitable for people over the age of 25; cream ice cream is more suitable for mental workers.
consumer psychology and cultural background position: the choice of high-grade ice cream customers, the pursuit of brand, taste more than the pursuit of taste; choose mid-range ice cream customers, is the pursuit of taste; select the low ice cream to hot weather thirst customers. General consumers, including primary and secondary school students will choose low-grade ice cream; college students, white-collar women will choose high-end ice cream; high-income groups will choose high-end ice cream.
usually open for ice cream chain stores where there are: Commercial Street, shopping malls, supermarkets, schools nearby (distance school less than 1000 meters), the campus, bars, office buildings, gas station, airport, train station, subway stations and other places.
location: Commercial Street, shopping malls for the opening price between 25 yuan -50 yuan ice cream chain store; supermarket, near the school, train station, subway station, suitable for the opening price between 3 yuan -25 yuan ice cream chain stores, gas station; bar office recommended