why in countless people lamented the business is not good today, but still some people’s business is more successful? What is the secret? Here, let Xiaobian to reveal my master Gongsun Shuai’s success, to see how he is doing business bigger and bigger, made the current results.
Timor King tobacco city is located in Shandong City, central city, Ji’nan Shun Road, consumer groups are mainly around several large community residents. Boss sun Shuai is a 85 after graduating from college in 2007 and embarked on the road to start a shop.
started from a small shop within the District, now has 6 cigarette and liquor vendor, Sun Shuai business bigger and bigger, let colleagues admired. In the fierce market competition today, he is how to step by step to the wealth of the door?
recently, the reporter went to the king of tobacco and wine city, in-depth understanding of Sun Shuai’s business, three word tactic".
to "full" to attract customers
cigarettes are the main source of profit for the king of tobacco and tobacco. Into the tobacco City, the reporter’s first impression is that the whole category of goods, especially cigarette brand specifications, covering almost all categories in the market in the sale. "So many specifications, you are not afraid of inventory backlog?" Reporter asked. Sun Shuai listened and said with a smile: "generally not. One of the secrets of my business is the size of the smoke must be full, which is a factor to attract tourists."
in Sun Shuai view, the consumer tastes vary, to meet the needs of different people, we must put the goods ready. If consumers, especially those who have a preference for the taste of consumers, the first time into the store will be able to buy Italian goods, after which he naturally prefer to shop.
I also consider the inventory problem. Prior to the weekly purchase, I will carefully study the sales records of each cigarette specifications, use data to determine the number and quantity of orders. In addition, my 6 stores are focused on meeting the needs of different consumer groups, so as to maximize the supply of marketable." Sun Shuai told reporters.
to "keep" customers
on the shelves near the store, stocked with honey, milk and tea and other commodities. Sun Shuai told reporters that he often encountered into the store to buy alcohol and tobacco guests to find other goods, for which he carefully selected a number of suitable for people and their own use of gifts". This will not only facilitate more customers, but also to bring more popularity.
shelves for the pattern and display of goods, Sun Shuai also attached great importance to. He put the shelves are divided into three rows, respectively, tobacco, wine, tea and other commodities, and then according to the purchase rate of goods, the fast selling goods placed in a more prominent position, and in the side interspersed with some just listed new