How to investigate the underwear to join the brand skills sharing

underwear market hot, a lot of people want to run a lingerie store, but do not know how to inspect the project. In the selection of underwear to join the brand before the end of the store to investigate the brand is the most direct way to understand the brand. So how to investigate it? Let’s take a look.

1, to investigate the brand headquarters and stores to join the lingerie store, we must pay special attention to the scientific and normative research headquarters in management and market operation etc., and the store image, management, technology, profitability etc.. If the brand’s own investment in the number of outlets, it is necessary to prove their high profit margins, the company will have a high return on investment will continue to shop, trustworthy, and vice versa.

2, to investigate the underwear brand franchise stores are directly operated by the head office of the chain store, which is the direct management of the company headquarters, investment, management of the various retail outlets operating patterns. The franchisee is organized by the underwear business, the service badge will be authorized to join the Lord, so that the host can join the headquarters of the image, brand, reputation and other terminal stores. Therefore, the franchise business and investors to join more closely. As a franchisee, we must pay attention to is that, in addition to investigating the headquarters and its outlets, but also to investigate the operation of its franchise stores, as well as the proportion of the withdrawal system and the reasons for the withdrawal of franchisees. In the stores, "quietly", such as in the absence of headquarters personnel accompanied, to their stores around, try to communicate with the owner, and then observe the lingerie store image, brand management, customer service and how to flow.

3, the distribution network of distributors if a lingerie brand distribution network is very wide, there are hundreds of national monopoly chain, and be able to address these monopoly, the actual store pictures released, so the brand is everywhere in our country have a lot of monopoly, and are not afraid of investigation, distributor is relatively stable, considerable return on investment.


for entrepreneurs, open the underwear store has a lot of skills, the brand of this piece is very important. Want to open a successful underwear store, in the shop before you need to do is to choose a good brand, choose the right brand, can be said to be twice the result with half the effort.