Events Digital Ads Raise B2B Revenues by 27 Percent

first_img ​Connectiv’s Business Information Network report is based on calculations of the size of the industry and aggregated data from several sources that report on revenues. Event revenue is supplied by CEI, print advertising data is supplied by IMS. B2B digital advertising revenues are estimated by Connectiv and based on information by IAB. Information on data is supplied by Outsell and supplemented by public information and Connectiv estimates.  Revenues went up in the B2B media and information industry by 2.7 percent in 2015, according to the Connectiv Business Information Network report. Events account for the majority of revenue across the B2B media industry, with $12.65 billion dollars in revenue, up 3.7 percent. Overall, trends point to a new mix in revenue streams. Today, print accounts for 23 percent of all revenues, down from 33 percent in 2009. Source: Connectiv’s BIN Report Source: Connectiv’s BIN Reportcenter_img Matt Kinsman, VP of content and programming at Connectiv, wrote that he expects that most Connectiv members will self-classify as “business information services” rather than “business media” by 2020. Kinsman also expects paid content and data/information services to pick up speed moving forward. Meanwhile, digital advertising and data/business info have both steadily risen since 2009. Digital ads went from 10 percent of revenues in 2009 to 22 percent of revenues in 2015. Data went from 8 percent of revenues in 2009 to 11 percent of revenues in 2015. Year-over-year, digital advertising grew 17.4 percent, while data grew by 2.7 percent.  The report credits growth in digital advertising/marketing, a steadily growing events industry and a rise in data and information services, for increased revenues to $28.35 billion in 2015, from $27.6 billion in 2014. Print and digital advertising are nearly tied, bringing in $6.4 billion and $6.3 billion respectively. However, this marks a steep decline from print advertising, which dropped 4.1 percent year-over-year. Print ads were worth $6.7 billion in 2014, down from $7.6 billion in 2009.Source: Connectiv’s BIN Report Connectiv reports that exceptions to this is trend can be seen in three of the 22 vertical categories: Architecture, healthcare and automotive publications all saw an increase in print advertising revenue.last_img read more

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Leadership change Ukraine braces for uncertain future

first_imgA member of a local electoral commission hangs an information placard bearing a portait of Ukrainian comedian and presidential candidate Volodymyr Zelensky as he prepares a polling station for the upcoming presidential election in Kiev, on 20 April 2019 on the eve of the second round of the Presidential election in Ukraine. Photo: AFPUkraine readied Saturday for a change in leadership as a young comedian appeared set to crush his incumbent rival in presidential polls, delivering a stinging rebuke to the old elite.The 41-year-old TV star Volodymyr Zelensky’s bid to lead Ukraine began as a long shot but all polls show him defeating president Petro Poroshenko in a second-round vote on Sunday.His victory would open a new chapter in the history of a country that has gone through two popular uprisings in two decades and is mired in a five-year conflict with Moscow-backed insurgents in the east.Despite mounting uncertainty Ukrainians are fed up with corruption, poverty, and the war that has claimed some 13,000 lives over the past five years.”There is a hope that a simple man will better understand us and dismantle the system that we have in our country,” Yuliya Lykhota, 29, told AFP in Kiev.”It is very important to raise our people’s spirits.”Others said they doubted the political novice’s ability to enact real change as Ukraine’s sixth president.”I do not believe he will last long once he’s elected,” said Sergiy Fedorets, 62.”He has no support in parliament. He’ll be eaten alive.”Collective anxietyPoroshenko came to power after a bloody 2014 uprising ousted a Kremlin-backed regime, triggering Moscow’s annexation of Crimea.But many in the country of 45 million people feel the promises of the uprising have not been fulfilled.Zelensky has capitalised on popular anger as well as his popularity as the star of the sitcom “Servant of the People”, in which he plays a school teacher who becomes a president.Analysts say his political programme is vague at best and it remains unclear who will fill key positions in his government.Ahead of the vote a popular news website, Ukrainska Pravda, published an interview with a therapist who pointed to severe anxiety in the country.”There is not a single person who would not be discussing the situation in the country,” said Oleg Chaban.”People are more tense because they are paying with their lives and expect real change quickly.”Poroshenko, 53, has fought hard to secure re-election but his pleas to forgive him for past mistakes and give him a second chance have fallen on deaf ears.A survey by the Rating pollster showed Zelensky winning 73 per cent of the vote against 27 per cent for Poroshenko.’Neither comedy nor horror film’ On Saturday, Poroshenko once again called on Ukrainians to think twice before casting ballots for his rival.”A five-year presidential term is not a comedy that you can easily switch off if it is no longer funny,” he wrote on Facebook.”Neither is it a horror movie that can be easily stopped.”The West has closely watched the race amid concern a new government might undo years of reforms it has backed.US Secretary of State Mike Pompeo called both Zelensky and Poroshenko on Friday.He “reiterated our commitment to working with whomever the Ukrainian people choose to ensure the success of a secure, prosperous, democratic, & free (country),” Washington’s special envoy Kurt Volker said on Twitter.On Friday, the two rivals traded insults in the first and only debate of the campaign at Kiev’s 70,000-seater Olympic Stadium in front of thousands of spectators.Ukrainians said the head-to-head was more about political theatrics and a battle of wits than a much-needed policy debate.Zelensky accused Poroshenko — a tycoon who made a fortune in chocolate before taking office — of enriching himself and failing to end the war in the east.The Ukrainian leader attacked the inexperience of the untested Zelensky, questioning his ability to be a wartime commander-in-chief and saying he would not be able to stand up to Russia’s Vladimir Putin.He also drew attention to Zelensky’s ties to controversial tycoon Igor Kolomoysky.Supporters credit Poroshenko with rebuilding the army and securing an Orthodox Church independent of Russia but he won only just over half of Zelensky’s vote share in the first round of the election last month.last_img read more

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