With the development of modern
to improve people’s consumption level and constantly improve the quality of life, the pursuit of quality of life in the moment, people pay more attention to the pursuit of health to diet, so organic food has gradually attracted people’s attention and favor. Open an organic food store is a good investment choice, but the key to see how to operate.
open organic food store attention 1 positioning your consumer groups:
organic food is also called ecological food or biological food. This means that the production of organic food in the short term is unlikely to large-scale expansion, and organic food raw materials for growth, acquisition, preliminary processing and other aspects will have higher requirements, from another point of view, organic food is a kind of scarce high-grade food. Since the product is a relatively scarce resource, who can have it or who wants to have it? Who has the ability to consume it?
scarce resources products, consumer groups generally enjoy the characteristics of conspicuous, conspicuous consumption. As the organic food has a certain scarcity of products, and can fully meet the needs of these populations, in order to determine the target accurately, have hit at the nub of consumer groups, and determines a series of marketing measures of organic food enterprises. Therefore, the consumer groups locked in with these characteristics of the crowd, will be the result of things, especially now the consumer centric marketing behavior of enterprises established, find the target population, the solution of other problems more easily.
of course, organic food also is not only these people, as ordinary consumers also can afford organic food, such as organic vegetables, the added value is not high to the level of ordinary consumers. Therefore, organic food companies to combine their own product characteristics, determine who is your consumer
open organic food store notes 2 clear product selling point:
attribute value and the concept of organic food does not support products, their products must be with the origin, nature, characteristics, culture, planting method, edible way of mining, the formation of the concept, to has the characteristics of vivid, specific and direct, in order to facilitate consumer awareness.
With the popularity of
organic food logo, believe that consumers will gradually realize the value of organic food, but in the long process of cognition, both to analyze from what kind of angle, the characteristic of organic food or health, high nutritional value. Therefore, the organic food marketing must be from the health, nutrition, the origin of the search for a selling point, looking for the concept can support them.
open organic food store note 3 products have a good image:
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